Leadership Team

Sally has joined the Alpha team in 2025, having worked in both supported and general needs housing for 35 years.  Prior to joining Alpha, she most recently worked for national housing association Home Group. Sally is passionate about supporting both residents and colleagues to live their best lives.  She is an experienced culture ambassador, support planning expert and safeguarding lead.

Sally will lead Alpha through its next phase of development and growth, focusing on delivering excellent quality housing and support services for older people across Northern England, working with delivery partners and local authorities, supported by the excellent team in Alpha.

Outside work, Sally lives in the Yorkshire countryside with her husband, three cats and a dog, and enjoys cooking, spending time with friends and family, helping out in her village as well as travelling abroad. 

Darren became the newest member of our Senior Leadership Team after joining us in 2023. Darren has previously worked as Finance Director for two other local housing associations as well as having held senior finance roles in other organisations in the housing, charitable and commercial sectors.

Darren has also worked for the Regulator of Social Housing, helping to regulate housing associations. He is a qualified accountant and member of the Chartered Institute of Management Accountants and holds a Master of Science degree in Corporate Governance. As well as being Finance Director, Darren is our Company Secretary.

When not working, Darren enjoys reading, cooking for friends, walking and growing food.

Peter joined the Alpha Living leadership team in December 2019. He has over 20 years’ experience working within the Social Housing sector both with general needs and specialist housing services for older people. His passion is to ensure all residents have the ability and services available to live as independently as possible for as long as possible.

Peter is responsible for the delivery of Housing and Support services to our residents and was a lead role in developing Alpha Livings customer services offer as well as delivering services into our Independent Living neighbourhoods. He is also involved with the strategic and operational development of Poppyfields and our next extra care development.

Peter is Chair of a local housing charity specialising in providing accommodation for adults and care leavers with ASC and Vice Chair of an educational charity supporting children with early childhood trauma and  special educational needs. He loves nothing more than spending time away from work with his 2 young children.

Zoe joined Alpha as Director of Asset Management in 2019.  She has 24 years of Housing experience, starting her journey as a call centre operator for Wirral Council dealing with repairs. She has worked across various teams including compliance, investment delivery, strategic management and business planning. 

She is a board member for Cobalt in North Liverpool and a member of their Audit & Risk and Investment & Development Committees 

Zoe loves living on the Wirral and enjoys walking her much loved border terriers on the beaches there. She is a book worm and likes nothing more than relaxing with a book (or five) on her holidays to her favourite location, the Isle of Anglesey . She loves to sing and is an active member of a local contemporary Choir, performing with their Wirral group as they raise monies for various charities.