• Sally
    Chief Executive

    SALLY PARSONS

    Sally has joined the Alpha team in 2025, having worked in both supported and general needs housing for 35 years.  Prior to joining Alpha, she most recently worked for national housing association Home Group. Sally is passionate about supporting both residents and colleagues to live their best lives.  She is an experienced culture ambassador, support planning expert and safeguarding lead.

    Sally will lead Alpha through its next phase of development and growth, focusing on delivering excellent quality housing and support services for older people across Northern England, working with delivery partners and local authorities, supported by the excellent team in Alpha.

    Outside work, Sally lives in the Yorkshire countryside with her husband, three cats and a dog, and enjoys cooking, spending time with friends and family, helping out in her village as well as travelling abroad. 

Senior Management Team

  • Peter Photo (1)
    Director of Housing & Operations

    PETER MERITY

    Peter joined the Alpha Living leadership team in December 2019. He has over 20 years’ experience working within the Social Housing sector both with general needs and specialist housing services for older people. His passion is to ensure all residents have the ability and services available to live as independently as possible for as long as possible.

    Peter is responsible for the delivery of Housing and Support services to our residents and was a lead role in developing Alpha Livings customer services offer as well as delivering services into our Independent Living neighbourhoods. He is also involved with the strategic and operational development of Poppyfields and our next extra care development.

    Peter is Chair of a local housing charity specialising in providing accommodation for adults and care leavers with ASC and Vice Chair of an educational charity supporting children with early childhood trauma and  special educational needs. He loves nothing more than spending time away from work with his 2 young children.