Alpha Living Welcomes New Chief Executive

We are delighted to announce the appointment of Sally Parsons as the new Chief Executive of Alpha Living, taking over from Graeme Foster, who retired at the end of March after 10 years of dedicated leadership. Sally officially steps into the role from 1st April.

Sally joins us from Home Group, where she was Director of Housing and Support for over 16 years, bringing a wealth of experience in supported and older persons’ housing. The Board was particularly impressed by her vision, values, and commitment to customer voice and choice, as well as her drive to expand high-quality housing for older people.

Sally shares her vision for Alpha:

"I am delighted to be joining Alpha Living, to lead the organisation in its mission to create more exciting and affordable places for older people to live their lives. We have an ambitious growth plan, along with a keen focus on customers. Graeme Foster leaves really strong foundations and a talented team, who I am looking forward to working with. Now more than ever, we need, as a sector, to be offering a range of housing options and providers for our ageing population, and Alpha has a key role to play."

Steve Eaves, Alpha’s Chair, added:

"Sally’s expertise and leadership in the sector will be invaluable as we move into our next phase of growth. The Board is excited to welcome her and support her in leading Alpha into the future. We also want to take this opportunity to thank Graeme Foster for his dedication and leadership over the years. We wish him the very best in his well-earned retirement."

Please join us in welcoming Sally Parsons as she embarks on this exciting new chapter!